{"product_id":"jay-som-turn-into-vinyl-lp","title":"JAY SOM - TURN INTO Vinyl LP","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eJay Som\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003erepresents the musical vision of San Francisco singer, songwriter, and multi-instrumentalist\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMelina Duterte\u003c\/strong\u003e. Constantly shifting, that vision embraces indie, alternative, pop, and even a little shoegaze assembled by its architect’s hand like an infinite puzzle with no border. This unpredictable sonic sensibility is threaded together by melody but never bound to it.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eTurn Into,\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ea collection of finished and unfinished songs written, recorded, and mixed between March 2014-October 2015, offers a snapshot of her musical evolution up to this point.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHer self-described “headphone music” is the product of a full musical immersion that began during her childhood in the Bay Area. Born to a DJ dad and singer mom, she spent her formative years studying old cassettes and records as well as performing on the family karaoke machine. She picked up trumpet before eventually teaching herself guitar.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDuterte started uploading her music to Soundcloud as\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eJay Som\u003c\/strong\u003e—a moniker she randomly found via an online baby name generator meaning, “Victory Moon.” By 2015, she had accumulated a growing following on Soundcloud and Bandcamp. After a few too many glasses of wine on Thanksgiving, she decided to unveil an early version of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eTurn Into\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eonline, performing every instrument—guitar, bass, keys, and drums.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSigning to Polyvinyl Records,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eTurn Into\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003egets a proper release in 2016. Its first single “Ghost” simultaneously haunts and hypnotizes as her voice hums a shimmering harmony punctuated by fits of fuzzed-out six-string emotion, acoustic unease, and poignant personal lyricism.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eElsewhere, “Why I Say No” rides the crest of a surf guitar swell, while a whimsical and wild guitar lead jostles “Next To Me.” The distorted trudge of “Drown” beckons, while the title track offers a sun-soaked send-off.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e2016 also saw her release a one-off 7-inch of “I Think You’re Alright” and “Rush” on Fat Possum Records in addition to embarking on her first proper tour with Mitski and Japanese Breakfast. Next up, Duterte will release her official full-length debut album for Polyvinyl in 2017, further welcoming listeners into her vision.\u003c\/p\u003e","brand":"Polyvinyl","offers":[{"title":"Light Blue Vinyl","offer_id":45234050531641,"sku":"","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0060\/2744\/4291\/products\/R-9332352-1478747423-5969_jpeg.jpg?v=1607023242","url":"https:\/\/www.goingundergroundrecords.com\/products\/jay-som-turn-into-vinyl-lp","provider":"Going Underground Records","version":"1.0","type":"link"}